In brief: PPLive CEO, Vincent Tao, talked about the world’s largest online TV network with 175 million users, and was interviewed by Danwei Chief Editor Jeremy Goldkorn.

This is a summary of tweets sent during the interview.

• Show of hands how many used PPLive. About half or so.

• Livestreaming of video content. 30 data centres. Connection to majority of TV stations, such as CCTV (#CCAV if you must).
• Money comes from partners; venture-backed; 3 rounds of funding; close to USD 40M, keeps company alive in last 5 years.
• “Straightforward: revenue model: ads included. Fee-based model (connected TV, mobile). Also platform for others video content.
• China’s Net video landscape — different: YouTube harmonized; YouTube-ish sites, Tudou, Youku. Also CCTV video website.
• Traditional television: long-form content. Online TV.
• No user-generated content? In terms of content sourcing…
• Copyright violation problems… user-generated content… that could be a risk.
• Acquiring content costs PPLive money. But everything’s under control.
• Average users spend 165 minutes per day on PPLive. Incredible.
• Online video and risk, government policy. Government more concerned with uncontrolled content control.
• Content at PPLive is controlled. Probably sole Shanghai gov-invested video website that’s privately-owned.
• PPLive in next 3 years? Heading into challenging, interesting sectors. More rewarding.
• No-brainer: video next wave of Internet revolution.
• Very exciting things coming up despite the risks. Thanks.