CHINICT 2010: Kaixin001
May 27, 2010 | Filed Under CHINICT |In brief: Hans Tung, Kaxin001 Board Director & Qiming Ventures Partner, talked about China’s largest & fastest growing SNS, and was interviewed by by CNN.com Reporter Lara Farrar. (NOTE: Turns out it wasn’t Hans. It was someone else… Aaron Zhang it was.)

This is a summary of tweets sent during the interview.
- For Kaixin001, we’re focused on the white-collar people in Tier I, Tier II cities in China.
- Kaixin001 was famous for launching social games on a social networking platform.
- Saw astronomical growth very quickly online. Social gaming made it win big.
- First testbed of users on Kaixin001 were Sina users (company was just new back in the day).
- As to reports of “plateau-ing” as of late re: growth, Lara asks: how about 3rd party platforms? etc…, to keep Kaixin001 in game.
- Series B financing. Also now: 8M registered users.
- Huge hit game last year (2009): daily active users of 15M+: Happy Farm.
- Down from peak of 15M+ hit last year, but still 10M this year. Kaixin001 does not want to be known solely as a gaming platform.
- Kaixin001 is now getting itself into the travel sites biz as well. Also open to third-party gaming (it seems). Beta testing them.
- Kaixin001 focuses on their own product… tries to build things that users would welcome; users would enjoy.
- Key thing and core of any SNS site is the social relations on the site: friends, family are all on this site; share headlines, opinions.
- 5 years down the line… how do you see social networking sites in China?
- Will take some time for 3G adoption as well as smartphone adoption. Mentions iPad. Lots of those in the market.
- But also mentions iPad-esque devices not running the Apple OS. Watch this space.
- Do Kaixin001 have plans to IPO first? We’ve got to serve our user base well first.
A little update: Thomas Chu, Chief Strategy Officer and Acting CFO at Kaixin001.com, wrote us in with this update: “I don’t see our traffic plateau-ing. We grew from 70 to 80M users in Q1. (Total registered). Daily uniques did go down from a peak in Q4 of 15M to now over 10M. Key here we suspect was the drop in popularity of our farm game. Our demographic is different from others in the market place. Our users tend to be the white collar office worker types in Tier 1 and Tier 2 cities.”
[...] the afternoon, CNN.com’s Lara Farrar kicked things off first with an interview with Kaixin001, before Franck and Jeremy interviewed 3g.cn, KookyPanda, PPLive, Yeepay and 360.cn, more names in [...]
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